Bjork fans will need Bitcoin, Litecoin and Dash to purchase new album
Björk Guðmundsdóttir, known as Björk, is an Icelandic singer, songwriter, actress, record producer, and DJ.
Known for embracing all things edgy, she has announced that her new album entitled ‘Utopia’, will only be available for purchase through cryptocurrencies. Bjork’s new album will be available for purchase with Bitcoin, Litecoin, DASH, and AudioCoin. Interestingly, the album cannot be purchased using normal fiat currencies.
The musician has stated that this was not a marketing move, but infact a decision to act as a leader.
“This really isn’t a marketing strategy with Björk. This is a decision to be a leader. In fact, it’s just the obvious thing to do for her. If I wasn’t involved in this project, I’d expect Björk to be a leader in this area, and for her team to be doing creative things with crypto.”
Increasing Adoption Of Cryptocurrencies
As adoption of cryptocurrencies increases, the price and number of transactions increase, causing greater price stability, and stability increases mainstream adoption. This process of adoption and stability has been referred to as a Satoshi cycle, and is the underlying driver for the increase in Bitcoin price.
Bjork’s album offering is simply another step in the ladder of adoption and stability. As the cryptocurrency market continues to gain traction, prices follow the adoption curve and drive the adoption curve concurrently.